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| Gerard Darel This Parisian label has a strong following throughout Europe, and currently uses New York actress Mamie Gummer as its muse. |
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Gerard Darel
Created in 1971, Gerard Darel is still controlled and managed by its founders. This Parisian label has a strong following throughout Europe, and currently uses French actress Charlotte Gainsborough as its muse.
Target Market Women aged 30 to 50, with a strong sense of style and femininity. Gerard Darel is beautifully cut with that certain Parisian Chic.
Company History
In 1998 the company re-located to a beautiful building situated in the Stock Exchange area in the heart of Paris. It’s 7 floors bring together the showrooms, workshop, and all company services including creation, marketing, press, logistics etc.
Gerard Darel started its commercial development through multibrand specialty stores and department stores in France, then in the main European markets. The company is now continuing its expansion mainly though exclusive boutiques and shops in shops in France and in Europe and also in the major international markets.
Stores Gerard Darel has a network of 38 own boutiques throughout France, and 114 corners in department stores in France, plus 569 specialist retailers. The brand is present in 40 countries on the 5 continents. Collections are distributed through a network of 11own boutiques, 80 department stores and 1,290 multibrand specialty stores.
Design Designed in-house in Paris, with collections available in French sizes 36-46 (Australian 6- 16)
GERARD DAREL
AUSTRALIAN & NEW ZEALAND STOCKISTS AW09
ACT VON TROSKA Canberra
NSW BOWRAL COUNTRY SPORTS Bowral BRENDA HARRISON Castlecrag MARIA FINLAY Double Bay MARIA FINLAY At David Jones Sydney City MARIA FINLAY At David Jones Chatswood OH YES SHOP Double Bay VON TROSKA Mosman QVB Sydney City MLC Sydney City Paddington
ORSON & BLAKE Woollahra BORONIA COTTAGE Beecroft NORTHBEACH BOUTIQUE Wollongong
QLD AVANTI Townsville JOLI BOUTIQUE Ascot THE LITTLE BLACK DRESS SHOP Paddington ZAMBEZEE Mooloolaba Noosaville
SA FRANCESCA BOUTIQUE Hyde Park
VIC ANNE MORAN Mont Albert FRANCESCA BOUTIQUE South Yarra MARLY’S North Balwyn PANADA Toorak SHOES AND THE CITY Port Melbourne TINKY Geelong
WA BAGUTTA Cottesloe I’CAPRICCI Cottesloe MARIA FINLAY At David Jones Perth City CHLOE BOUTIQUE South Perth
TAS JUSTIN PAUL Launceston
NZ KIRKCALDIE & STAINS Wellington SMITH & CAUGHEY’S Auckland City Newmarket
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