Basler The label is renowned for its blend of design and colour with collections consisting of co-ordinates, ready-to-wear, dresses and outdoor jackets.   Basler Basler collections carry the hallmark of classic timelessness. The label is renowned for its blend of design, cut, colour quality fabrics and manufacture. Collections consist of co-ordinates, ready-to-wear, dresses and outdoor jackets. Defined by quality, superb fit, fine fabrics and superior workmanship it is little wonder that the brand was the 2002 and 2003 Drapers’ Record Brand of the Year Award recipient. To compliment the “Weekend” which incorporates fashionable Golf wear, Basler have recently introduced “Wellness” to satisfy the increasing Sports as Leisure wear market trend. This offers a range of stylish quality track suiting to coordinate with fine cords, denim and knit wear. To find out more read on or visit Basler online Target Market The Basler woman demands a reliable interpretation of current trends into wearable fashion garments for work and leisure. She appreciates the use of high quality fabrics, fine attention to detail and the superb fit and workmanship that distinguish the Basler label. Basler manages to maintain a balance catering to their mature audience while adapting the collection to appeal to an increasing younger market. Adjacencies & Stores Basler is sold in more than 2000 department stores and boutiques across 30 countries. Leading outlets include London’s John Lewis, Selfridges, House of Frasier and Brown Thomas in Dublin as well as Australia’s David Jones and Smith & Caughey’s in New Zealand. Adjacencies include Lucia, Gerry Weber, Marcona Gil Bret and Hauber. Company History Basler was established by Fritz and Elizabeth Basler in Berlin, 1936. The Basler HQ relocated to Goldbach, near Aschaffenburg, in 1965 where it remains today. Basler’s strengths are based on the promotion of its unmistakable brand identity, careful brand management, a consistency of quality, a sound distribution policy and clear pricing based on the principles of strong marketing. The Basler approach has a proven track record with more than 800 German and 1200 international retailers who value the label’s retail strengths, which have contributed to the enormous success and growth of the company. Basler was acquired by Hucke AG in 1996 and has since secured a leading position among German clothing manufacturers as well as world markets. In 1999, sales exceeded DM200m for the first time and Basler are still on top of the game Design/Manufacture German design. Fabric is sourced from fairs in Como, Milan, Florence and Frankfurt. Manufactured in Europe and Asia. Sizes 34 to 52 (Australian sizes 6- 24) BASLER AUSTRALIAN & NEW ZEALAND STOCKISTS AW09 ACT DAVID JONES Civic MILLERS OF MANUKA Manuka NSW CELENA BOUTIQUE Bowral THE BASLER STORE Double Bay JENNY’S BOUTIQUE Neutral Bay MARIA FINLAY Double Bay MARIA FINLAY At David Jones Sydney City At David Jones Chatswood QLD THE BASLER STORE Brisbane City DAVID JONES Brisbane City Robina ISABEL TAYLOR Brisbane LISA Z Surfers Paradise T’ARNO’S Noosa Heads SA DAVID JONES Adelaide City JOSEPHINES Mt Gambier SCRUPLES Glenside WOOLCOCK OF REYNELLA Reynella VIC ANNE MORAN Mont Albert THE BASLER STORE Toorak DAVID JONES Chadstone Melbourne City IRRESISTIBLE Toorak MARLY’S North Balwyn SERANA Mt Eliza TAS RENATA Hobart Launceston WA DAVID JONES Claremont MARIA FINLAY Cottesloe MARIA FINLAY At David Jones Perth City NZ BALLANTYNES Christchurch FLAIR OF REMUERA Auckland KIRKCALDIE & STAINS Wellington SMITH & CAUGHEY’S Auckland