Marc Cain    Marc Cain The Collection Co-ordinating items offering fashion with comfort are the key in the Marc Cain collection. Given Marc Cain has three ranges each season, it is easy to see why Marc Cain has been so popular world-wide: Marc Cain Collection is the prestigious line which interprets international trends, executing them with elegance and the highest standard of quality and production. The processing techniques used, including the printing of knitwear, pleated fabrics, leather and silks, are all tightly controlled by the company, and almost with out exception, are produced in house. Marc Cain Sport is trendy, sporty and chic leisurewear. Worn by the lady who wishes comfort and fashion to have equal billing in her stylishly casual existence. Marc Cain Gala is worn by the woman who wishes to make an entrance. Its show-stopping elegance and attention to detail ensure that those around the wearer remain captivated from her first entrance until the end of the night. The play on feminine tailoring and the cut of the luxurious fabrics guarantee she is not only attention grabbing, but elegant and refined as well. Marc Cain Gala is chic evening wear at its finest. Target Market The Marc Cain woman is a vivacious, individual and proud of her femininity. Her look transcends age and lifestyle divides and she shines where ever she goes. Other women look up to her as a woman of unique style. She has the ‘little bit of mystery’ that comes with the creation of a look defined by contradictions of texture, print and fabric, and pulled together by her confidence and personality. She is not defined by age, money or status, but rather by her flair and love of life. The Marc Cain woman is an individual. Adjacencies & stores Having its own stores gives Marc Cain the ability to promote the design and concept at its purest form. It has 45 Marc Cain stores in 11 countries and also stocks some of the best Department stores and boutiques in the world. Marc Cain sits next to Caractere, Escada, Gerard Darel, Max Mara, and Louis Feraud. Company History Marc Cain was founded by Helmut and Roland Schlotterer in 1973 near Bologna, in Italy. Named after a fictitious Italian couturier called Marc Cain, the label grew into a successful international fashion company with a turn over of more than 90 million euros. Despite this strong growth, Marc Cain’s design ethos has remained the same. The co-ordination and combination of fabrics, finishes and styles creates an individual, unique and distinctive look- The ‘Marc Cain’ look. With Helmut Schlotterer remaining as the Managing Director and Karin Veit at the helm of design, the company is managed from its headquarters in Bodelhausen, Germany. MARC CAIN COLLECTIONS & MARC CAIN SPORTS AUSTRALIAN & NEW ZEALAND STOCKISTS AW09 ACT MILLERS OF MANUKA Manuka NSW BORONIA COTTAGE Beecroft BRENDA HARRISON Castlecrag MARIA FINLAY Double Bay MARIA FINLAY At David Jones Chatswood MARIA FINLAY At David Jones Elizabeth Street ORSON & BLAKE Woollahra VON TROSKA Sydney City, MLC Mosman QLD AVANTI Townsville MADISON INTEGRITY Brisbane MARGIS OF GRACEVILLE Graceville THE LITTLE BLACK DRESS SHOP Brisbane QUALIA BOUTIQUE Hamilton Island ZAMBEZEE Mooloolaba Noosaville SA FRANCESCA BOUTIQUE Hyde Park VIC MARLY’S North Balwyn VILLA Toorak WA BAGUTTA Cottesloe I’CAPRICCI Cottesloe MARIA FINLAY At David Jones Hay Street TAS JUSTIN PAUL Launceston NZ QUINNS Christchurch KIRKCALDIE & STAINS Wellington SMITH & CAUGHEY’S Auckland City