Pablo De Gerard Darel    PABLO DE GERARD DAREL A diffusion line from the chic French label Gerard Darel. THE COLLECTION “Pablo de Gerard Darel” is aimed to a younger and more audacious customer than its big sister, Gerard Darel. The look is typically French, Parisian chic, with a fashion edge. TARGET MARKET Pablo’s target market is the fashion forward young woman, who demands quality and exclusivity in her wardrobe. Aged 20 + she likes a twist to her fashion that differs from the rest. ADJACANCIES & STORES Pablo is fast becoming a worldwide brand, with doors in 25 countries. While in France Pablo is represented in the best department stores and it’s own freestanding boutiques. Adjacencies include Et Vous, Wayne Cooper, Morrissey, Paul and Joe. COMPANY HISTORY In 1996, Gerard Darel launched the brand ‘’Pablo de Gerard Darel’’. This line of woman’s ready-to-wear reached a turnover of 10.3 million euros for 2005 through 575 points of sales (including 40% exports in 25 countries). The opening of freestanding ‘’Pablo de Gerard Darel’’ boutiques and shop in shops (Galeries Lafayette and Le Printemps) clearly indicates the intention of the group to give this brand the autonomy and independence necessary to its growth. The opening of a company owned ‘’Pablo de Gerad Darel’’ store has been realized in Paris- Rue de Sèvres (close Le Bon Marché). DESIGN/ MANUFACTURE French design and manufacture. French sizing 36 to 44. (Australian 6 to 14) PABLO BY GERARD DAREL AUSTRALIAN & NEW ZEALAND STOCKISTS AW09 NSW MARIA FINLAY Double Bay MARIA FINLAY At David Jones Chatswood MARIA FINLAY At David Jones Sydney ORSON & BLAKE Woollahra QUIRKY BIRD Byron Bay SA FRANCESCA Adelaide VIC JESSOMINE Armadale KAMOTTO Melbourne City RPM Carlton TINKY Geelong QLD TULIP Milton WA FINITY Perth I’CAPRICCI Cottesloe TAS JUSTIN PAUL Launceston NZ KIRKCALDIE & STAINS Wellington SMITH & CAUGHEY’S Auckland City Newmarket