Olsen With a focus on innovation, internationalism and individuality, Olsen receives wide editorial coverage in the European, English and American fashion media.   Olsen Olsen is renowned as the brand with consistently high sell-throughs, a factor that has earned them several awards in The Drapers’ Record Annual Industry Awards. With a focus on innovation, internationalism and individuality, Olsen receives wide editorial coverage in the European, English and American fashion media. To find out more read on or visit Olsen online. Brand Philosophy       Friendship and emotional strength are keys to the Olsen brand philosophy. Olsen is fashion for a positive feeling - Clearly defined with a fine sense of quality, detail and the latest trends. Feeling good is about interpreting fashion in a relaxed and uncomplicated way. Each idea is an expression of atmosphere and personality. Olsen is: •     An easy approach to co-ordinating a wardrobe •     Fashionable without being extreme – wearable interpretations of the latest trends •     High quality fabrics and finish at realistic and affordable prices •     Always up-to-date Target Market The Olsen woman is a 30+, middle-to-high income earner. She loves life, thinks positively, is open minded, intelligent and communicative. She values classic and modern values and attaches great importance to partnership, harmony and friendship in her life. She seeks high quality, fashionable materials at a reasonable price and she dresses to highlight her bright personality. A stylish and appreciative individual, she is not a slave to fashion. Distribution Olsen has subsidiaries in:      Austria, Canada, Great Britain , Switzerland and the USA. Olsen has doors in:           Andorra, Austria, Australia, Bahrain, Belgium, Chile, Croatia, Czech Republic, Denmark, Dutch Antilles, Estonia, Finland, France, Germany, Georgia, Greece, Great Britain, Guatemala, Hungary, Iceland, Iran, Ireland, Israel, Italy, Japan, Jordon, Kazakhstan, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Malta, Moldavia, Mongolia, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Qatar, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Arab emirates, USA> Wholesale Olsen has around 4000 customers internationally which consist of specialized retailers, independent boutiques and department stores. Retail ·     4 flagship stores Nationally and 12 internationally ·     3 partner stores nationally and 30 internationally ·     141 Shops in Shop nationally and 69 internationally ·     218 Corners nationally and 60 nationally ·     4 concessions nationally and 31 internationally Adjacencies & Stores European boutiques are located in Glasgow, Vienna, Hamburg and Moscow. In London there is a strong presence with no less than 536 doors, as well as concession boutiques in leading department stores such as Selfridges, Fenwick, House of Fraser, Dickens & Jones and Allders. In Sydney the Tinine Group operates the Olsen at Maria Finlay boutique, which can be found at 49 Bay Street in Double Bay, Sydney. Adjacencies include Betty Barclay, Sportsmax, Bianca, Marc Aurel, Marella, Planet, Oui, Liz Claiborne, Taifun, and Gerry Webber Company History Olsen was created over 100 years ago, in 1901, when Hamburg businessman, Alfred L Wolff, established a trading company. Over the years diverse international business activities were developed. The holding company Wolff & Olsen GmbH & Co, which is still owned by the Wolff family today, is divided into Fashion (Olsen GmbH & Co KG), Food (Alfred L Wolff GmbH) and Non-Food (British Continental Trading GmbH) divisions In 1959 the foundation of the Olsen fashion division was laid with the importation of Knitwear from the Far East. Olsen’s expertise in textile fashion steadily increased over the years with the establishment of Knitwear collections, T-Shirt and Blouse collections, Outdoor Jacket collections and a Pant collection until the Olsen Collection of co-ordinates was conceived in 1995. In the summer of 2003 Olsen launched their new order and delivery system called Time To Market which enables retailers to buy closer to the season. This gives customers the offering if six collection per year rather than the traditional four. Olsen Awards ·     1997 – Brand of the Year award – British trade magazine Draper’s Record ·     1988 – Gold Medal – Best Woman’s Suit – International Fashion Show – Poland ·     2002 – American Excellence in Design – Textile Trade Fair AmericasMart – Atlanta, USA Design/Manufacture German design. Manufactured in Europe and China (silk blouses and knits). German Fit. Sizes 34-46 (Australian sizes 6 – 18) OLSEN AUSTRALIAN & NEW ZEALAND STOCKISTS AW09 NSW BOWRAL COUNTRY SPORTS Bowral BORONIA COTTAGE Beecroft CHOICES BOUTIQUE Kiama MARIA FINLAY Double Bay MARIA FINLAY At David Jones Chatswood At David Jones Elizabeth Street OLSEN Double Bay SCENTSATION Newcastle QLD AVANTI Townsville JOLI BOUTIQUE Ascot VIC AMANDA’S North Balwyn PROMENADE Sorrento OWEN WILLIAMS Ballarat WA CASADEI Subiaco FINITY Geraldton Perth City MARIA FINLAY Cottesloe MARIA FINLAY At David Jones Perth City TAS RENATA Hobart Launceston NZ BALLANTYNES Christchurch FLAIR OF REMUERA Auckland GEORGINA’S Auckland KIRKCALDIE & STAINS Wellington