Firetrap    Firetrap "Deadly denim and twisted thoughts" Firetrap is a UK based denim/ urban brand with international credibility. To find out more visit Firetrap online. The Collection Each Firetrap collection consists of men’s and women’s fashion, denim and accessories. Firetrap has a distinct London look , consisting of edgy pieces with street cred. Target Market The 18 to 35 street savvy individual who is confident and keeps up with the ever changing trends of the market. Company History WDT - Firetrap’s parent company has been around for more than 20 years in the urban/youth market. Adjacencies & stores Along with its flagship store in London’s Covent Garden, Firetrap is sold into more than 250 independent accounts in the U.K. It also has a shop in shop agreement with the world famous Selfridges. Firetrap's adjacancies include labels such as Diesel, G-star and Miss Sixty. Firetrap boasts strong distribution across Europe, Russia and Canada. FIRETRAP AUSTRALIAN & NEW ZEALAND STOCKISTS AW09 ACT MOMENTO DEZIGNS Manuka NSW ENHANCE U Merimbula MODESTIE Bankstown Liverpool QLD AURA COOLUM Coolum Beach CUBAH Townsville DONNA UOMO Broadbeach ID DEZINE Mackay SA FRANCESCA Hyde Park VIC BARBAS South Yarra MELISSA’S North Balwyn MENZ MODE Doncaster MARC MADDEN Ivanhoe WA FINITY Perth TERRACE MEN Perth Freemantle TAS JUSTIN PAUL Launceston NZ BALLANTYNES Christchurch FARRY’S FOR MEN Wellington MASONS Auckland SMITH & CAUGHEY’S Auckland City Newmarket QUINNS Christchurch IKON Arrowtown